Audience Insights & Market Research
Understand your target learners — and let us enroll them
Intellect Education Group identifies who your best-fit learners are, where to reach them, and what motivates them to enroll — then we run the enrollment engine for you. You focus on academics; we handle the data, targeting, campaigns, and conversions.
What We Do
Market sizing & demand mapping
Find real growth opportunities by region, modality (online/hybrid/campus), and program area — then activate them with our campaigns.
Prospect segmentations
x Isolate high-intent audiences (working professionals, degree completers, career switchers) and move them from interest to application.
Personas & decision journeys
Map the path from first search to enrollment, then build outreach that removes friction at every step.
Channel & message testing
Prove which channels (search, social, programmatic, email, SMS) and value props convert — and scale what works.
Competitive Price Postioning
Position your programs clearly against local and national alternatives to win more of the right students.
How We Work
Discovery & Data Ingest
We combine your program data with market signals and past campaign performance.
Model & Validate
We confirm audiences, channels, and messages through quantitative models and rapid testing.
Activation Plan
We deliver the media mix, creative/message matrix, geo heatmaps, and enrollment forecast — then we execute.
Launch & Optimize
We run the campaigns, manage inquiries, improve conversion flows, and iterate based on live results. No extra lift for your team.
Outcomes
- More qualified inquiries and stronger applicant quality
- Lower acquisition costs through precise audience targeting
- Higher conversion rates from message-market fit and optimized funnels
- Enrollment growth delivered by Intellect while your faculty stays focused on teaching
Ready to see where your next enrollments
Will come from — and have us bring them in?
Request Audience & Market Insights